About TMC > Executive Biographies > Vicki Smith
Vicki Smith
Vice President, Public Relations and Marketing
As Vice President of Public Relations and Marketing for Truman
Medical Centers (TMC) health system, Smith provides corporate leadership
and strategic direction for all of TMC's communications, marketing,
brand management and public relations.
With more than 20 years of business experience in the energy,
telecommunications, and not-for-profit sectors, Smith's career has
included leadership in strategic planning and communications,
business/product development, brand management, marketing and
operations.
Prior to joining TMC in 2007, Smith had been both an entrepreneur of a
marketing ideation business and a corporate marketing executive for two
Fortune 100 companies. Smith's corporate experience included Aquila,
Inc., an international energy company where she served as Vice President
of Marketing and Brand Management. In this role, Smith managed a number
of challenges and opportunities including the development of marketing
strategy to differentiate the brand and increase sales; re-launching the
corporate brand; launch the brand internationally into five countries
and co-directing the communications for an IPO.
At Sprint, she held several management roles in the areas of
international B2B program development, product/service line marketing
which included the launch of the first smart phone technology and
partnership alliance management. In the non-profit sector, Smith managed
group home operations, community advocacy and counseling services for an
organization serving the developmentally disabled.
Smith holds a Bachelor of Arts degree from William Jewell College and a
Master of Arts degree from the University of Missouri. Her civic
involvement and support has included the Association of Retarded
Citizens, the Humane Society, American Heart Association, Central
Exchange, United Way, Chamber of Commerce, JDRF and the TMC Charitable
Foundation.